Social media has firmly cemented its position in modern society… If you are not already using social media, I am sure you can name at least 3 competitors who are.
Your Digital Footprint is key to being found on the internet. There are currently more than 61 million social media profiles in Australia generating more than 7 billion posts and comments per day. It is easy to get lost in the news feed and that is why you need a social media strategy to help you stand out from the crowd.
Social Media can be as simple as communication with friends, prospects, customers, clients, vendors, suppliers and family. Or as complex as an interactive campaign across multiple platforms using different forms of published media.
With so many social media platforms available today where do you start? Facebook and YouTube are still the most used in Australia, accounting for half of all social media activity daily. However, choosing the platform you engage on socially is as individual as your business and your customers. This is where a strategic plan and customer analysis can help you decipher the social media minefield.
If you are looking to grow your business, increase your reach, and engage with Social Media then you have come to the right place.
